Customise Consent Preferences

We use cookies to help you navigate efficiently and perform certain functions. You will find detailed information about all cookies under each consent category below.

The cookies that are categorised as "Necessary" are stored on your browser as they are essential for enabling the basic functionalities of the site. ... 

Always Active

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

No cookies to display.

Functional cookies help perform certain functionalities like sharing the content of the website on social media platforms, collecting feedback, and other third-party features.

No cookies to display.

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

No cookies to display.

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

No cookies to display.

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

No cookies to display.

10 Common Digital Marketing Mistakes

Use The Right Words To Attract Your Best Buyer

Authored By: DaBina Heng

When people search on Google, what do they search for? People search with a definite purpose. They have a question to be answered, information to research or something to buy.

 

What are people searching for?

 

It is whatever is impacting their life at that moment. They could be searching for a plumber to replace the hot water heater, to look at the menu of a local restaurant or how to make their lawn greener.

Let’s look at how people may look for a plumber. We start by looking at all plumbing related searches. We categorized all these phrases to look for patterns.

  1. Fixtures- 54.3% of searches were for fixtures (kitchen sinks, faucets, bathroom fixtures)
  2. Plumber- 19.1% of searches were for a plumber (plumber, plumbing contractor)
  3. Parts- 16.3% were for parts (plumbing supplies, plumbing parts)
  4. Problem- 10.3% of searches were for an urgent problem (broken pipe, toilet repair)
  5. Phrases related to fixtures and parts would be more suited to a plumbing product store that sells to do-it-yourselfers. People most often search for a plumber using the word plumber, usually along with a city name. They also search frequently based on the nature of the problem.

 

This would mean a plumber’s website should not only be optimized for “plumber + city” but also for the types of problems he solves or installations he does.

 

Keywords used in optimizing your website are linked to buyer psychology and conversion strategies. Search phrases give a view into what a searcher is thinking.

 

You want to identify buyer keywords. These are phrases that show intent to take action.

Need help developing the best keywords to use for your business? Email us at support@technadigital.com or call us at (360) 200-8688 for help with digital marketing for your business.

Let’s Work Together

To Take Your Business To The Next Level