What is social media management?

Social media management refers to managing and overseeing an organization's social media platforms. It involves creating, scheduling, analyzing, and engaging with content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Social media management aims to build and maintain a solid online presence and effectively communicate the organization's message.

Why is social media management important for businesses?

Social media management is important for businesses because it impacts brand visibility, customer engagement, and reputation management. By actively managing their social media accounts, businesses can increase their brand visibility by reaching a large audience and raising awareness about their products or services. Moreover, businesses can engage with their customers directly, respond to inquiries, and build relationships, which helps in fostering customer loyalty and satisfaction. Effective social media management also allows businesses to monitor and manage their online reputation, promptly addressing customer feedback and concerns to maintain a positive brand image.

Should I outsource my social media management or keep it in-house?

Whether to outsource social media management or keep it in-house depends on several factors. Consider the expertise and resources within your team, the costs involved, and the time available. Outsourcing provides access to skilled professionals and tools while freeing up your team to focus on core business activities. Evaluate scalability needs and ensure an external agency understands your industry and target audience. Other considerations include control, communication preferences, and specific business goals.

Do you engage with my followers on social media?

Yes! Engaging with your followers on social media is essential to building a solid online presence and fostering a loyal community. We offer regular engagement activities to interact with your followers and create meaningful connections. This includes responding to comments, messages, and mentions and proactively encouraging user engagement. Our strategy aims to enhance your online presence, strengthen relationships with followers, and drive increased brand loyalty.

Social Media Management

What are the benefits of social media?

It gives your business personality

Maximize additional avenues to drive traffic to your website

Will position yourself for top-of-mind awareness

Increase brand awareness among current and future consumers

You spend hours crafting social media posts and curating content to showcase your brand’s unique value and spark meaningful connections with potential customers. Despite this constant effort, you’re met with radio silence. The good news is that you don’t have to persist alone when someone exists to take care of it for you. By handling content creation based on data-proven strategies, we amplify messages to relevant audiences while you focus on your core business. Let’s explore how social media management support could help optimize your channels by leveraging an extra set of hands, eyes, and brains that are 100% dedicated to your brand’s social success. Together, we can transform engagement from wasted effort to worthwhile connections.

Advanced Cross Posting

Starting at
$350/month

This is the process of posting the same content or message on multiple social media channels. People often have many misconceptions and negative views on cross posting. It is known for being repetitive, or associated with seeing the same exact content on several platforms, making it redundant and not giving the audience anything new. Each platform comes with different requirements (and unofficial playbooks) and we take the time to ensure each one of them hits the requirements. When done right, advanced cross posting is a powerful tool.

What Are The Benefits Of This Method Of Posting?

Saves your time and gives your audience more to enjoy by posting to multiple channels.
Consistently keeps your social media channels up to date.
Has a higher chance of being seen by your target audience. This is a good option for small companies, start-ups, and larger businesses on a budget.
It gives your business personality
Increase website traffic to your site
Will position yourself for top-of-mind awareness

Unique Posting

Starting at
$450/month

In social media it means that every post on each platform is not only optimized but also altered to different audiences, depending on the social media channels. We will tailor to the needs of the audience on all social media platforms. Ranging from the graphics, to the written content, and the images posted. Our team will make sure that customers will be more engaged and interact the way you most want them to.

What Are The Benefits Of Unique Posting Content?

Targets each specific segment of your audience with content tailored for their interests.
As your audience hops between platforms, it will always be a different experience.
With the use of graphics and images, it catches attention and increases engagement.
Increase website traffic to your site
Will position yourself for top-of-mind awareness
Increase brand awareness among current and future consumers

Achieve Checkmate

with a digital marketing strategy from Techna.

Make the First Move

How We Work On
Social Media Management

Setting Goals

We begin by collaborating with you to define your social media goals. Whether it’s increasing brand awareness, driving website traffic, generating leads, or engaging with the target audience, we establish clear objectives to guide our social media strategy.

Identifying Target Audience

We conduct extensive research to identify the target audience on social media platforms. By analyzing demographics, interests, and online behavior, we gain insights that help us tailor content and messaging to effectively reach and engage the desired audience.
Based on the target audience and goals, we carefully select the most suitable social media platforms. With expertise in platforms like Facebook, Instagram, Twitter, LinkedIn, and YouTube, we ensure that your presence aligns with your business objectives.

Developing Content Strategy

Our team creates a comprehensive content strategy that aligns with your goals and resonates with the target audience. We determine the types of content to be shared, such as articles, images, and videos, and plan a content calendar to ensure consistent posting. We plan either on a monthly or quarterly basis, depending on your business.

Creating and Scheduling Engaging Content

Using our expertise in content creation, we develop high-quality and engaging content that reflects your brand voice. By employing a mix of informative, entertaining, and promotional content, we keep the audience interested and captivated. We generate and schedule content in batches, meaning everything for the month is planned and created simultaneously. This allows us to ensure all edits are made, and we can post in the following month without missing a beat.

Effective Social Media
Management

Tapping into the power of social media management is essential. Expert social media management fosters genuine engagement by strategically aligning messaging based on audience data and staying up-to-date with platform changes. This, in turn, amplifies reach and visibility at an unprecedented rate. The relief of delegating constant platform monitoring allows business owners to focus on their core competencies. With the opportunity to see returns on investment, owners gain peace of mind knowing that cutting-edge social techniques consistently contribute to their bottom lines. Instead of being viewed as a costly luxury, wise businesses recognize expert social management as a critical factor in enhancing visibility and achieving financial success.

Frequently Asked Questions

1 What is social media management?

Social media management refers to managing and overseeing an organization’s social media platforms. It involves creating, scheduling, analyzing, and engaging with content on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. Social media management aims to build and maintain a solid online presence and effectively communicate the organization’s message.
2 Why is social media management important for businesses?

Social media management is important for businesses because it impacts brand visibility, customer engagement, and reputation management. By actively managing their social media accounts, businesses can increase their brand visibility by reaching a large audience and raising awareness about their products or services. Moreover, businesses can engage with their customers directly, respond to inquiries, and build relationships, which helps in fostering customer loyalty and satisfaction. Effective social media management also allows businesses to monitor and manage their online reputation, promptly addressing customer feedback and concerns to maintain a positive brand image.
3 Should I outsource my social media management or keep it in-house?

Whether to outsource social media management or keep it in-house depends on several factors. Firstly, consider the expertise and resources available within your team. Outsourcing to a specialized agency can provide access to skilled professionals and advanced tools. Secondly, evaluate the costs involved. Compare the expenses of outsourcing versus maintaining an in-house team, taking into account salaries, benefits, training, software, and hardware. Consider the time and focus your team can dedicate to social media management. Outsourcing can free your team to concentrate on core business activities while experts handle social media tasks. Consider the scalability of your social media needs as well. Outsourcing offers flexibility and adaptability if your business is growing rapidly or experiencing fluctuating demand. Furthermore, assess whether an external agency can understand your industry and target audience effectively. They should be able to create content that resonates with your customers and aligns with your brand image. Other factors to consider include control and communication preferences, risk management, and your business’s specific goals.
4 Do you engage with my followers on social media?

Yes! Engaging with your followers on social media is essential to building a solid online presence and fostering a loyal community. As part of our services, we offer regular engagement activities to interact with your followers and create meaningful connections. Our engagement strategy involves various methods to connect with your audience. We respond to your followers’ comments, messages, and mentions, ensuring that their questions are answered, feedback is acknowledged, and concerns are addressed. By actively participating in conversations, we help cultivate a sense of community and demonstrate your commitment to engaging with your audience. We proactively initiate discussions and encourage user-generated content through creative prompts, challenges, or relevant topics. This approach sparks conversations and encourages your followers to share their thoughts, experiences, and opinions with your brand and each other.

We understand the importance of consistent engagement, so we allocate dedicated weekly time to engage with your followers. This ensures that we stay up-to-date with the latest interactions and maintain a regular presence on your social media platforms. By including engagement in our packages, we aim to enhance your online presence, strengthen your relationship with your followers, and ultimately drive increased brand loyalty and engagement.

Get Seen with Social Media Management

Social media for businesses is a big deal and is a game that’s always changing. It is the best way to extend your online presence, connect with your audience, and show who you are. It can be a challenging area for businesses because it requires more time than people think.

At Techna Digital Marketing, we’ll help you stay ahead of the curve with a customized strategy that’s tailored to your brand. Let us be your coach and take your social media game to the next level.

Make the first move and contact us to get started!