Full-Board
Digital Marketing Strategy

Your Full-Board digital marketing strategy requires a 12-month commitment to see significant results. This timeframe allows for proper implementation, optimization, and evaluation of various marketing initiatives across different channels. During this period, we can establish a strong online presence, build brand awareness, and create a sustainable flow of leads and conversions. It’s important to understand that digital marketing is not a quick fix but a long-term investment in your business’s growth and success. The 12-month period gives your strategy enough time to gain traction, adapt to market responses, and demonstrate measurable outcomes.

Our full board digital marketing strategy includes a comprehensive suite of services designed to boost your online presence and drive business growth. This typically encompasses:

• Website redesign: Creating a modern, user-friendly site optimized for conversions and mobile responsiveness.
• Ongoing SEO: Implementing and continuously refining strategies to improve your search engine rankings.
• Social media management: Developing and executing a social media plan to boost engagement and brand awareness across relevant platforms.
• Hosting and maintenance: Ensuring your website runs smoothly, securely, and stays up-to-date with the latest technologies.
• Regular content creation: Producing high-quality blogs, articles, or other content types to drive traffic, establish authority, and support SEO efforts.
  Performance tracking and reporting: Providing regular insights into your campaign’s performance and ROI.

After the initial 12-month period, we conduct a comprehensive review of the results achieved and discuss the next steps with you. Based on the outcomes and your evolving business goals, we may recommend continuing with the current strategy, making adjustments, or implementing new approaches. This could involve scaling successful tactics, exploring new digital channels, or refining target audiences. You have the flexibility to continue with our services or opt out, but most clients choose to build on the momentum gained. Our goal is to ensure that your digital marketing efforts continue to align with your business objectives and deliver increasing value over time.

Implementing a full strategy offers several significant advantages over piecemeal approaches:

• Cost-effectiveness: Bundled services often come at a lower overall cost than purchasing each separately, providing better value for your marketing budget.
• Time efficiency: A coordinated strategy saves time by aligning all efforts towards common goals, reducing redundancies and streamlining processes.
• Enhanced effectiveness: Different elements of digital marketing work synergistically, amplifying results when implemented together. For example, SEO efforts complement content marketing, while social media can boost the reach of your content.
• Cohesive brand message: A full strategy ensures consistency across all digital touchpoints, strengthening your brand identity and message.
• Comprehensive data insights: By managing all aspects of your digital presence, we can provide more holistic and actionable insights into your marketing performance.
• Adaptability: A full strategy allows for quicker pivots and adjustments across all channels when market conditions or business needs change.

The $999 starting point represents the base investment to begin transforming your digital presence. This entry-level package is designed to kickstart your digital marketing efforts and provide essential services. However, the actual cost may vary depending on several factors:

• Website size and complexity: Larger or more complex websites may require additional resources.
• Specific business objectives: More ambitious goals might necessitate a more intensive strategy.
• Industry competitiveness: Highly competitive industries may require more aggressive marketing efforts.
• Scope of work: Additional services or more frequent content creation can affect the overall cost.
• Geographic targeting: Local vs. national or international campaigns may have different requirements.

We tailor our services to meet your unique needs, which may necessitate additional resources or time. During our initial consultation, we’ll discuss your specific situation, analyze your current digital presence, and provide a customized quote that aligns with your business goals and budget. The $3,499 figure ensures transparency in our pricing structure and provides a starting point for our discussions.

There is an $800 setup fee associated with our digital marketing services. This fee is essential as it covers the preliminary work required to launch a successful campaign tailored to your specific needs. Let’s break down what this setup fee encompasses:

• Comprehensive Analysis: We conduct thorough market research, competitor analysis, and an in-depth review of your current digital presence. This allows us to identify opportunities, challenges, and areas for improvement.
• Strategy Development: Based on our findings, we craft a customized digital marketing strategy aligned with your business goals and target audience.
• Tool Configuration: We set up and configure various digital marketing tools and platforms necessary for your campaign. This includes analytics software, social media management tools, email marketing platforms, and more.
• Account and Tool Setup: We create and optimize accounts on relevant platforms such as Google Analytics, social media channels, and other marketing tools and networks as needed.
• Tracking Implementation: We install and configure tracking mechanisms to monitor the performance of your digital marketing efforts accurately.
• Team Meetings: We schedule and conduct meetings with you and your team to discuss goals, expectations, and strategies. This ensures everyone is on the same page and allows us to incorporate your valuable insights into the plan.
• Initial Content Planning: We begin mapping out a content strategy, including potential topics, formats, and distribution channels.

By investing in this setup fee, you’re ensuring that all these critical elements are carefully planned and executed. This lays a solid foundation for your digital marketing efforts, setting the stage for long-term success and measurable results. The attention to detail in this initial phase helps us avoid potential pitfalls, streamline our processes, and create a more efficient and effective marketing strategy tailored to your unique business needs.

While we handle the heavy lifting and day-to-day execution, your input and collaboration are essential to ensure that our efforts truly represent your brand and meet your business objectives. The level of involvement can be adjusted based on your preferences and availability, but generally, a few hours per month is sufficient for most businesses. Typically, your involvement would include:

• Confirming target keywords and audience segments to ensure we’re focusing on the right areas.
• Approving content and marketing materials to maintain brand consistency and accuracy.
• Providing industry insights and company information to inform our strategies and content creation.
• Participating in regular strategy meetings to discuss progress and adjust plans as needed.
• Reviewing performance reports and providing feedback to help refine our approach.
• Sharing business updates or new offerings that could impact our marketing efforts.
• Collaborating on setting realistic goals and KPIs for your campaigns.