Brand Consistency Audit Checklist

SEO Strategies

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Jul 27, 2012
Phillip S

How Best to Incorporate Keywords into Your Content

Keywords are not just for META tags, they are for your visitors that are searching for answers, information or products. Keywords are how people search for you. They are what people type into their browser...

Jun 5, 2012
Phillip S

3 Easy Tips for Picking the Best Keywords

Choosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your...

May 22, 2012
Phillip S

What is Your Best Buyer Thinking When They search?

When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching...

May 15, 2012
Phillip S

Penguin and Panda, the 2 New Ps of Internet Marketing

The four Ps of marketing: price, product, promotion and place have been joined by 2 new Ps when it comes to Internet marketing. The Penguin and Panda updates by Google are reshaping the fundamentals of...

May 8, 2012
Phillip S

Google’s Penguin Update Shakes up the System

Google’s Penguin update has website owners very concerned… At least the ones that are gaming the system. Estimates are that it will affect 3-5% of the websites with loss of rankings. The Penguin update is...

May 4, 2012
Phillip S

3 Reasons SEO Can Be a Waste of Your Money

SEO is an expensive process where many businesses spend many thousands of dollars every month. While some SEO tactics are ineffective, others will attract the wrong traffic to your website. Many times SEO will attract...

Apr 24, 2012
Phillip S

Google Continues to Penalize for Low Quality

Google continues its emphasis toward quality. We saw this early last year with the Google Panda update that de-indexed low quality and duplicate content. This changed article marketing to a focus on high quality original...

Apr 10, 2012
Phillip S

How to Build Keyword Themes for Your Website

Websites should be focused around closely related products or services in order to optimize for search traffic. The website should be focused on a single subject for the best results, but that is not always...

Apr 6, 2012
Phillip S

How Fast You Do Link Building Affects Your SEO Results

In search engine optimization, off page factors such as link building are even more important than the SEO you do on your website. Link building is not just the quality and quantity of links that...

Apr 3, 2012
Phillip S

Backlink Analysis Tools That I Like To Use

Being able to analyze and understand the backlink profile of a site and its competitors is a key step in optimizing a website. This is a collection of tools that makes this analysis easier to...