Secure Your Site With HTTPS
3 Reasons to upgrade your website to HTTPS It is no longer an option for your website to be merely HTTP (no S) which is without an SSL certificate. It used to be you only...
5 Steps To Know Your Business Competitors
Your customers are out there, searching online. They may find you during their search process, but remember, you’re not the only one there. The online space is a noisy place, and competition– twice as tough....
Creating an Integrated Digital Marketing Strategy: A Step-by-Step Guide
Definition of an Integrated Digital Marketing Strategy: A built-in digital advertising and marketing method refers to a comprehensive strategy combining many online advertising and marketing channels and systems into a cohesive plan. It entails synchronizing...
5 Effective Holiday Marketing Tips For The Holiday Season
The holidays are the perfect time to amp up your marketing. But you have to be crafty about it, as customers are tired of the same old holiday gimmicks. Below are some marketing tips that...
Use the Website Strategy Pyramid to Plan Your Website
The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization. Then answer...
For Business Communication Do You prefer to use Phone or Email?
I am talking about your mode for business communication. There definitely is a great divide here. Two distinct camps on how people prefer to communicate. People will use both email and phone, but they tend...
Identify Your Best Buyers to Maximize Online Sales
What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and...
5 Barriers to Building a Successful Business Website
You have been tasked with building a new business website for your company. Either you are a business owner with this project on your “must do” list or you have been volunteered by your boss...
In Search of the Ideal Customer
When you are a start-up company, you work with any customer you can find. You quickly learn that some customers are easy to work with and your business makes money. Others are very challenging and...