How to Keep Poor Online Reviews from Ruining Your Business
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...
Developing Your Digital Branding Strategy
Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection...
Marketing Strategy Vs Design Which Is More Important
You are planning your new website for your business. Where do you place your priority? Should you invest in building your marketing strategy which includes positioning, crafting the message and creating an irresistible call to...
Using Self-Assessment Surveys to Generate Leads
Here is a marketing technique where you can have visitors use self-assessment surveys to self-prescribe the need for the services you offer. The trick here is to structure the types of questions you ask, so...
10 Ways to Drive Traffic to Your Website
How are you going to attract prospects? According to Netcraft, there are about 630 million websites on the Internet (January 2013). You should use multiple website traffic techniques to attract buyers so you are not...
US Internet Usage Statistics By State
Did you know that Mississippi has the lowest rate of Internet usage with only 60% of their population online. Or that New Hampshire has the highest rate of Internet usage at 92%. Alaska has the...
People Do Judge Your Branding By Its Cover
Your website is a reflection of your branding. It is how people see and judge your business. 75% of web users admit making judgments about the credibility of an organization based on the design of...
How to Create Your Digital Brand
Your Digital Brand is the recognition of your business in the online world. Branding is much more than logos and color palettes. It is everything that your business stands for. Use digital branding to reach...
Brand Your Business as the Recognized Expert
As a services company you want to brand your business as the go-to expert. Market leadership is not merely won with SEO and top rankings in the SERPs. It is about earning the image and...