Results
- Users spent an average of 34.2% longer time on page, indicating increased interest and engagement with the content.
- There was a 36.3% increase in the number of pages clicked during user journeys, showing that visitors were exploring more of the site.
- The overall engagement rate improved by 24.2%, reflecting a positive response to the new design and content layout.
Background
Company Overview
SportsCarePT is a physical therapy clinic operating in the Portland metro area, with 11 locations that are individually managed. The clinic specializes in providing tailored physical therapy services to enhance patient recovery and wellness.
Previous Website
The last design and update of the SportsCarePT website occurred in 2017, with minor Frakenstein updates over the years. While functional, the website was outdated in terms of design, user experience, and content organization. As a result, SportsCarePT recognized the need for a comprehensive redesign to better represent their services and locations.
Challenge
In 2023, SportsCarePT reached out to Techna for a website redesign. The primary objectives included:
- Individual Service Pages: To ensure that each physical therapy service offered by SportsCarePT had its own dedicated page. This would improve searchability and provide detailed information to prospective patients.
- Location-Specific Pages: Each of the 11 locations needed its own page to reflect the unique management and services offered at each site. This would enhance the user experience for visitors looking for services in their specific area.
- Dual Branding with ArmWorks: SportsCarePT and ArmWorks are separate entities that share some buildings. The new website had to clearly showcase the relationship between the two businesses while highlighting their unique offerings and identities.
Solution
Techna undertook a collaborative approach to redesign the SportsCarePT website, focusing on user experience, functionality, and aesthetic appeal. Key features included:
- Service Pages: Each therapy service was given its own page with detailed descriptions, benefits, and patient testimonials. This allowed users to easily navigate through offerings and find relevant information.
- Location Pages: Every location was equipped with a dedicated page that included contact information, hours of operation, services available at that site, and staff bios. This personalization provided visitors with the necessary resources to connect with their nearest clinic.
- Integrated Branding: The design seamlessly integrated both SportsCarePT and ArmWorks branding elements. Clear indicators were used to differentiate between the two companies while presenting them as part of a larger community focused on patient care.
Results
The redesigned website successfully met SportsCarePT’s goals by providing a modern, user-friendly platform. Key outcomes included:
- Users spent an average of 34.2% longer time on page, indicating increased interest and engagement with the content.
- There was a 36.3% increase in the number of pages clicked during user journeys, showing that visitors were exploring more of the site.
- The overall engagement rate improved by 24.2%, reflecting a positive response to the new design and content layout.
Additionally, SportsCarePT’s enhanced online presence led to new partnership opportunities. A notable company reached out expressing interest in collaboration, stating that they were highly impressed by the redesigned SportsCarePT website, which influenced their decision to partner.
Conclusion
The collaboration between SportsCarePT and Techna resulted in a comprehensive website redesign that effectively addressed the clinic’s needs. By focusing on individual services, location-specific information, and clear branding for both SportsCarePT and ArmWorks, the new website serves as a valuable resource for existing and prospective patients alike, while also opening doors for new partnerships within the industry.