Results:
- Organic Search Traffic Increased By 51.69% over a Year.
- Search Impressions Increased By 89.25% over a Year.
- Clicks Increased By 67.64% over a Year.
In a hyper-competitive industry such as health and rehabilitation, having a robust website is essential for attracting organic traffic. A well-optimized site will help SportsCare PT appear in top search results when potential clients are searching for services in the health and rehabilitation sector. This increased visibility can drive organic growth and enhance overall engagement.
However, many brands struggle to rank their websites effectively in search results. In this case study, we’ll explore how we assisted SportsCare PT in increasing their organic traffic, leading to greater online visibility over time.
About Our Client
SportsCare PT is a reputable name in the physical therapy industry with around 50 years of experience. They have a dedicated team of assistants, athletic trainers, and therapists providing optimal care across several locations:
- Sandy
- Salem
- NE Portland
- Lake Oswego
- Gresham
- Clackamas
- Beaverton
These facilities cater to a diverse clientele, each with unique needs. Given the varying client requirements at each site, effective strategies to enhance traffic are crucial.
The Problem
SportsCare PT’s website struggled to attract patients seeking treatment for physical injuries and aftercare. To address this, they aimed to optimize their website to improve its ranking in Google search results and ultimately drive more traffic.
The Solution
We collaborated with SportsCare PT to develop a comprehensive strategy to optimize their website using various SEO techniques, which would allow them to appear prominently in search results and increase organic traffic.
On-Page SEO
On-page SEO is critical for ensuring that web pages are well-optimized to rank higher and attract more organic traffic. For SportsCare PT, we focused on metadata optimization and enhancing H1 headings with relevant keywords. Additionally, we corrected crawl errors and added internal links to improve on-site SEO. Implementing schema markup helped visitors find related blog content more easily.
Technical SEO
Technical SEO plays a vital role in search engine rankings. We conducted an audit using SEMrush and addressed various technical issues, such as page crawl errors and slow-loading pages, to enhance SportsCare PT’s search engine ranking.
We also checked for any broken external links, fixed sitemap.xml and robots.txt files, and resolved 4xx and 3xx errors that could hinder indexing.
Off-Page SEO
To enhance off-page SEO, we helped SportsCare PT build local citations and directories, ensuring their business information was listed on trusted online forums. This strategy increases visibility and signals to Google about the brand’s relevance.
We optimized SportsCare PT’s Google Business Profile (GBP) by conducting keyword research for GMB posts, ensuring they appear prominently when anyone searches for physical therapy services in their service areas. We meticulously completed every section of the GBP and encouraged reviews to boost their online presence.
Time Duration and Results
Our SEO efforts began in early 2022, yielding impressive results by the end of Q3 2022:
- Organic Search Traffic Increased by 51.69%: Sessions rose from approximately 5,496 in Q3 2021 to 8,337 in Q3 2022.
- Search Impressions Increased by 89.25%: Total impressions grew from around 480k in Q3 2021 to 880k in Q3 2022.
- Clicks Increased by 67.64%: Total clicks jumped from 3.09k in Q3 2021 to over 5.18k in Q3 2022.
Overall Outcome
Our efforts allowed SportsCare PT to see significant improvements in their website traffic, online visibility, and overall engagement. The client praised our services and communication, noting our responsiveness to their inquiries and suggestions.
We Can Help You Improve and Grow Your Business
Just like we did for SportsCare PT, we can help you optimize your website to increase organic traffic and enhance your online presence. Let’s collaborate and make your brand our next success story!