Results
- 25.68% Increase in Sales
- 13.9% Increase in Website Traffic
- Recognized by NEWSWEEK as one of America's Fastest Growing Businesses 2022
You need a robust online presence if your business wants to grow and succeed in this digital market. Any business that wants to stand out in the hyper-competitive home improvement industry should drive more web traffic to increase its overall sales and revenue.
That is where One Day Glass struggled since they didn’t see an increase in sales and traffic. While they did manage to get a steady flow of traffic and revenue for their business through their website, One Day Glass saw little growth.
We stepped in to help them reach a more significant segment of their target audience. In this case study, we’ll give you an insight into the problems that One Day Glass faced and how we used different strategies to help them out. So without further ado, let’s get right into it.
About Our Client
One Day Glass is a well-known company in the glass manufacturing industry. The ODG’s website, One Day Glass, offers clients a wide range of services and products.
It started operations in Portland, Oregon, in the Peninsula neighborhood and has been in business for more than 40 years and offers a wide range of products from One Day Glass, including:
- Custom Glass Projects
- Fireplace Glass
- Woodstove Glass
- Fire Rated Glass
- Glass Shelves
- Glass Table Tops
- Custom Mirrors
- Sealed Window Units
- Deck Glass Panels
- Glass Office Chair Mats
- Glass Office Partitions
- Custom Glass Sneeze Guards
- Frameless Shower Doors
The client’s expertise in their field was enough to help them experience exponential growth, yet they weren’t seeing the results they should have. So we conducted a proper assessment to understand where the problems lie and help them accordingly.
The Problem
The vital problem that One Day Glass faced was that its website failed to attract enough organic traffic. Since there wasn’t much online traffic coming to their website, it was impacting their revenues and profit margins.
Moreover, their website didn’t tell customers about their capabilities and how they provided practical and innovative solutions for customers’ glass and windows. Therefore, they require someone who can optimize their website and ensure that customers find it when searching for home improvement and glass manufacturing services.
We discussed and understood our clients’ goals to learn about their needs and requirements. They wanted to educate their clients about the availability of an extensive array of glass processing equipment to enhance business operations.
So, our experts were up for the challenge and started exploring different options to revamp their website. But first, we looked for ways to help our clients educate themselves about their products and services.
The Solution
After understanding our client’s problem, we developed a comprehensive strategy to improve the website’s ranking on different search engines. This way, they can show up when their target customer base searches for the glass products they offer.
Increasing organic traffic would ultimately allow them to increase their sales and improve their revenues. Here is how we helped One Day Glass with its goals!
Website Technical Fixes
The first thing we did was conduct a thorough audit to find out the technical issues on the website. For example, the navigation was poor and did not have search-friendly images. Moreover, the website had various messy URLs and other minor issues that led to slow loading.
First, we conducted a thorough audit to identify technical issues on the website, such as poor navigation, non-search-friendly images, messy URLs, and slow loading times. Our team of experts worked diligently to resolve each issue individually, ensuring no technical problems remained.
Schema Markup
Another crucial element critical for a website’s ranking is the Schema markup. It is a structured data vocabulary that allows different search engines to get an idea of your website details. As a result, the search engines can recognize them and improve the platform’s overall SEO rankings.
Our experts used and implemented the relevant microdata to improve the search results for One Day Glass. We used this best SEO technique to help them get a competitive edge over others.
High-quality Link Building
We noticed there weren’t relevant links for One Day Glass, which is why they struggled to get organic traffic on their website. In addition, the company failed to acquire hyperlinks from other websites to theirs and ultimately received few of their new customers from their website.
That is where we come into play. We helped them in getting high-quality links to boost their site’s rankings. We focused on building links by carrying out an outreach program, manually adding new ones, and earning new links for the client.
Blog Posting
Though One Day Glass had a blog section, the content lacked value for its customers. We helped them build a blog post strategy to educate customers about their products and services, identifying topics and keywords that customers typically search for. We also helped them establish a posting schedule for regular updates.
On-page Optimization
Last but not least, on-page SEO optimization is critical in helping a business to show up in the top search engine results. In addition, it helps drive organic traffic toward the website, which will increase the sales and revenue of a business.
As for on-page optimization for One Day Glass, various areas needed improvement. We added some internal links to help visitors navigate the website more easily. This way, they would have a much better experience using the website.
Additionally, we optimized H1 headings and the overall content on the front page by adding relevant keywords. As a result, it would make it easy for search engines to crawl and rank the website.
Time Duration and Results
You might be wondering about the time duration and the results of our efforts to help One Day Glass. In just two quarters, we produced the following results for our client.
25.68% Increase in Sales
Our efforts helped One Day Glass to see a massive change of around 25% in its sales. They were at $2,580,213 at the start of Q2 2022. By Q3 2022, their sales had crossed $3,175,716.
13.9% Increase in Website Traffic
The primary reason for the increase in sales was the growth in overall website traffic. One Day Glass’ website traffic increased from 205K in Q3 2021 to 238K in Q3 2022. It shows a change of 13.9%, which is phenomenal. 65.1% of the Q3 2022 overall traffic came from Organic Search, 11.3% from Paid Search, and the remaining was from Referral, Direct, and Social. The number only shows that our SEO efforts significantly impacted the website’s growth in terms of traffic and revenue.
Overall Outcome:
To summarize, the hard work and efforts paid off since One Day Glass saw a massive change in its revenues. According to Newsweek, many people termed the ODG’s site growing as one of the fastest-growing sites in the US this year.
The ranking was based on a few significant factors, such as revenue growth, traffic growth, and technical details of their sites, like loading time and mobile optimization.
A company that wins this award must meet the following criteria:
- At least 1 million annual website visits in the U.S.
- At least $1 million in revenue in the U.S.
- Growth in both traffic and revenue
- More than half of traffic comes from the U.S.
- More than half of sales come from the U.S.
We Can Help You Improve and Grow Your Business
We can assist you with your website optimization just like we helped One Day Glass and ensure that you can increase the organic traffic coming to your website. So let’s partner up and make your brand the next success story of Techna!