Developing Your Digital Branding Strategy
Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection...
Use the Website Strategy Pyramid to Plan Your Website
The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization. Then answer...
How Facebook Made Me Money
I used to work for a small family owned jewelry store. The owner is an immigrant, who does everything the old fashioned way and still refuses to enter a receipt in the computer and instead...