Marketing Strategy Vs Design Which Is More Important
You are planning your new website for your business. Where do you place your priority? Should you invest in building your marketing strategy which includes positioning, crafting the message and creating an irresistible call to...
The Website Strategy That Turns Visitors Into Customers
You know that sick feeling in your stomach when you check your website analytics and see hundreds of visitors but zero phone calls? When your “investment” in a beautiful new website has produced nothing but...
For Business Communication Do You prefer to use Phone or Email?
I am talking about your mode for business communication. There definitely is a great divide here. Two distinct camps on how people prefer to communicate. People will use both email and phone, but they tend...
Identify Your Best Buyers to Maximize Online Sales
What separates an average website from a top converting site? It is focusing and targeting the needs of your buyer. Not just any buyer, your best buyer. Your best buyers are the most interested and...
For Online Sales, Too Many Choices Can Paralyze
Many people believe that if a little is good, more is better. Instead of focusing on what their market wants, they offer an extensive array of options thinking that they will let the market decide....
Color Psychology: Colors You Use in Your Website Will Greatly Affect its Success or Failure
Why would we put such importance on color psychology? This is because color communicates almost instantly at an emotional level setting mood, interest or anger. It is not a logical communication of ideas or thoughts,...