Why Use Case Studies in Your Content Marketing
Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...
A Study on How Much Mobile Traffic is going to Small Business Websites
I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include...
3 Simple Ways to Get More Twitter Followers
If you’re on social media, you joined for a reason—maybe to connect with peers, amplify your brand, or ultimately drive revenue. For business owners, Twitter (X) isn’t just another app on your phone. It’s where...
Developing Your Digital Branding Strategy
Your digital brand is the online perceptions, memories and experiences that people have of your products or company. Your digital branding strategy is more than making your brand memorable; it is about creating a connection...
Use the Website Strategy Pyramid to Plan Your Website
The website strategy pyramid allows you to ask the right questions to develop an effective website that produces tangible results. Start with the results you want the website to produce for your organization. Then answer...