What are the Best Keywords for Your Local Search Engine Optimization?
Choosing the right keywords is the first and most important step in local search engine optimization for your business website. You don’t needs hundreds or even dozens of keywords. Generally there will be 3-5 keywords...
How to Write Education Based Marketing Web Content
Most web pages are written to directly promote and sell your services to people that are actively searching to buy. This is typically about 3% of your target market. You can also employ Education based...
How to Keep Poor Online Reviews from Ruining Your Business
Why social reviews are important: Every business owner knows that having positive online reviews are good, but did you know that 86% of survey respondents said negative reviews strongly impacted their buying decisions. Another survey...
Why Use Case Studies in Your Content Marketing
Adding actual case studies to your website / blog not only adds interesting content for your visitors. It adds new, original keyword rich content to help with your website’s SEO. For local search, case studies...
Case Study: Rebranding After 10 Years in a Franchise
Miller’s Heating is a Vancouver, WA based HVAC company that has been in business since 1947. Ten years ago Miller’s joined the One Hour Franchise. Last year they made the decision to leave the franchise...
A Study on How Much Mobile Traffic is going to Small Business Websites
I found the actual traffic from mobile to be 29.1% when I checked 20 of our client websites for Q1 of 2014. This is up from 22.4% for Q1 of 2013. These mobile numbers include...