10 Common Digital Marketing Mistakes

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Mar 20, 2025
Phillip Salinas

Web Accessibility Lawsuits Are Exploding: Is Your Website a Target?

“I don’t need to worry about website accessibility.”  This phrase, often uttered by well-intentioned business owners, reveals a fundamental misunderstanding of both the ethical and economic implications of digital inclusion.  It’s not just about “being...

Feb 23, 2025
Phillip Salinas

The Secret SEO Weapon Hiding in Plain Sight (Your Website Design)

Ever stumble upon a website that’s a visual masterpiece, yet it’s buried so deep in search results you almost need a map to find it? Or maybe you’ve seen a website that’s less aesthetically pleasing,...

Feb 7, 2025
Phillip Salinas

Domain Authority Obsession: Are You Chasing the Wrong Metric?

“My DA is finally above 50!” We’ve all heard it, and maybe even said it ourselves.  Domain Authority (DA) has become a sort of holy grail in the SEO world, a magic number that supposedly...