10 Common Digital Marketing Mistakes

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May 8, 2012
Phillip Salinas

Google’s Penguin Update Shakes up the System

Google’s Penguin update has website owners very concerned… At least the ones that are gaming the system. Estimates are that it will affect 3-5% of the websites with loss of rankings. The Penguin update is...

May 4, 2012
Phillip Salinas

3 Reasons SEO Can Be a Waste of Your Money

SEO is an expensive process where many businesses spend many thousands of dollars every month. While some SEO tactics are ineffective, others will attract the wrong traffic to your website. Many times SEO will attract...

Apr 27, 2012
Phillip Salinas

Top 5 Most Searched Services On Google For SMBs

Understanding Google Search Trends Google trending searches aren’t just data; they’re a treasure trove of invaluable consumer behavior and interest insights. Understanding Google Search Trends is essential for businesses in today’s digital landscape. This concept...

Apr 24, 2012
Phillip Salinas

Google Continues to Penalize for Low Quality

Google continues its emphasis toward quality. We saw this early last year with the Google Panda update that de-indexed low quality and duplicate content. This changed article marketing to a focus on high quality original...

Apr 20, 2012
Phillip Salinas

How to Convert Lookers into Buyers

Timing is everything. You want to clearly understand your buyer and what drives them to make their buying decision. To do this, ask 3 questions. The answers will allow you to position your product or...

Apr 10, 2012
Phillip Salinas

How to Build Keyword Themes for Your Website

Websites should be focused around closely related products or services in order to optimize for search traffic. The website should be focused on a single subject for the best results, but that is not always...

Apr 6, 2012
Phillip Salinas

How Fast You Do Link Building Affects Your SEO Results

In search engine optimization, off page factors such as link building are even more important than the SEO you do on your website. Link building is not just the quality and quantity of links that...

Apr 3, 2012
Phillip Salinas

Backlink Analysis Tools That I Like To Use

Being able to analyze and understand the backlink profile of a site and its competitors is a key step in optimizing a website. This is a collection of tools that makes this analysis easier to...

Mar 30, 2012
Phillip Salinas

Meta Description Tags: Best Practices for SEO

Meta Description tags are not about SEO directly, but their message will attract guests to your website. Description tags are used as the description in Google search results; so make them compelling. They should be...

Mar 23, 2012
Phillip Salinas

Internet Marketing Tips for the Small Business Owner

Internet marketing is new and scary for many business owners. They don’t understand the technology. Technology changes at an ever increasing speed. Internet marketing is much less about technology and much more about connecting with...