WordPress SEO Plugin by Yoast: Setup Guide
I had been a strong proponent of the All-in-one-SEO-Pack plugin, but I have been using the Yoast WordPress SEO plugin over the past week as I set-up a new site and I am very impressed...
Google Now Delivers Different SERP Results Depending on Your Number of Results per Page
It used to be very easy to manually check your website rankings up to the first 100 positions. You would go into your Google search settings on your computer and increase the results per page...
How Best to Incorporate Keywords into Your Content
Keywords are not just for META tags, they are for your visitors that are searching for answers, information or products. Keywords are how people search for you. They are what people type into their browser...
7 Simple Ways to Turn Website Visitors into Buyers
Companies today use the web as their primary way to develop leads and close sales. You need to use your website to grab your prospects attention. Convince them you are the best solution. Then prompt...
Clear Website Messaging Allows Visitors to Discover Your Story
Your website needs to tell a story that grabs your visitor’s attention and then guides them through your best sales sequence to convince them that you have the best solution. Your visitor comes to your...
How Your SERP Listing Looks Affects your Click Through Rate
Somebody searches for your product or services on Google. Your site comes up on page 1 of the SERPs along with 9 other websites. Good Job… Your SEO is working. Will the searcher pick your...
3 Easy Tips for Picking the Best Keywords
Choosing keywords for your website is both an art and a science. Not only do you work through a standard process in researching keyword phrases, you need to understand the psychology and motivation of your...
What is Your Best Buyer Thinking When They search?
When people search on a search engine, what are they searching for? People search with a purpose. They have a question to be answered, information to research or something to buy. What are people searching...
Ecommerce Best Practices + SEO Equals Increased Revenue
The Internet continues to grow at an amazing rate. Businesses are able to earn money with direct sales online. This creates both opportunity and increased competition. To do well in this growth environment, businesses need...
Penguin and Panda, the 2 New Ps of Internet Marketing
The four Ps of marketing: price, product, promotion and place have been joined by 2 new Ps when it comes to Internet marketing. The Penguin and Panda updates by Google are reshaping the fundamentals of...