10 Common Digital Marketing Mistakes

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Feb 24, 2013
Phillip Salinas

Faster Better Smarter Keywords That Really Attract Visitors

When people search on the web, they often qualify their general keywords to improve their search results. If people search for a home loan, they may search for ”best home loans”, “quick home loans” or...

Feb 17, 2013
Phillip Salinas

The Kona Coffee Method of Attracting Customers

I just returned from a terrific vacation from the Big Island of Hawaii. It is here in the Kona area, downwind of a continuously erupting volcano that Kona coffee is grown. The growing conditions are...

Feb 2, 2013
Phillip Salinas

Website Visitor Conversion is Like Hand Feeding a Wild Chipmunk

Have you ever tried to hand feed a wild chipmunk or blue jay? They are hungry and definitely want a piece of bread… but they are wary and it takes time and building trust before...

Jan 27, 2013
Phillip Salinas

Buyer Psychology is the Secret to a Great Website

A great website attracts interested buyers, offers them deals that they want and then convinces them to act. How does this happen? The answer is buyer psychology. Buyer psychology takes a clear understanding of who...

Oct 27, 2012
Phillip Salinas

Lead Generation: Using Your Website to Attract Prospects

Lead generation is not about building up your email database. It is about getting people to ask for more information about what you sell. Lead generation must be done with a focus on making the...

Oct 14, 2012
Phillip Salinas

SEO Blogging: Use Blog postings to Create a SEO Internal Link Structure

SEO Blogging is a blogging technique where you link to other pages of your website using keyword anchor text in internal links. An internal link is a link that points to another page within the...

Oct 6, 2012
Phillip Salinas

How to Turn Your Website into a Lead Generator

Your website should be built with a purpose. It should be designed to deliver results for your business. It should be a lead generator. It should serve up new opportunities in the form of prospects...

Sep 30, 2012
Phillip Salinas

The 5 Ws of Marketing: Unraveling the Secrets to Successful Campaigns

The 5 Ws – often called the five questions – who, what, where, when, and why – are key questions used to gather information and better understand the topic. In business, the 5Ws are not...

Sep 22, 2012
Phillip Salinas

How to Create SEO Content that Search Engines Love

Gone are the days where a small business can afford to have an unchanging 5 page website. Google has been shifting its algorithm to favor websites that continually put up new and fresh SEO content....

Sep 16, 2012
Phillip Salinas

7 Common SEO Mistakes That Happen During a Website Redesign

Is it time to freshen up the look and feel of your website? Is your old site look like it was made a decade ago?  Unfortunately many website redesigns happen without thinking of the SEO...