How to Check Out a Company Online
You are getting ready to do business with someone new. Are they reputable or are they a scammer? Nobody wants to get scammed and lose money. You don’t want to just pick a name off...
I Dare You To Tell Me What These Companies Do!
You arrive at a website searching for a solution. You scan their website to see if they can help. You get confused. You look a little deeper… still nothing. Maybe you can figure out what...
The Web Doubled in Size during 2011
The Internet is a living, growing, dynamic web of websites and information. It more than doubled in size in 2011 reaching a size of over 582 million websites according to Netcraft who keeps track of...
5 Pricing Strategies That You Can Use To Improve Your Bottom Line
Pricing strategies are used to influence buying decisions. Pricing presentation is used to psychologically guide consumers and position products. 1. Left Digit Effect: Shoppers pay much more attention to the left most digits when comparing...
Why Do I Need a Website Anyway?
Don’t put up a website just to have one. You need a real business reason, or why spend the money? A website should be designed to help you reach your business goals. If you have...
37 Things You Can Do With Your Website
Generate leads for your business. Sell a product or service online. Reach potential buyers 24/7. Receive payments (Bill Pay). Show examples of your work (portfolio). Take online applications for loans. Build up an email list....
Use SEO As a Vital Part of Your Branding Strategy
Search engine optimization not only brings in interested targeted prospects, it is also shapes your brand. Having a top ranking on Google helps brand your company as a leader in your market. The initial impression...
Online Marketing Is the Way of the Future
Online marketing, digital marketing and interactive advertising revenues are expected to grow to $62.4 Billion in the US by 2012 according to a forecast by The Kelsey Group. In the 2007, this was $22.5 Billion...
Why a Business Needs to Blog
Businesses today have both a blog and a website as part of their digital marketing strategy. The blog and the website have very different purposes. The website is meant to promote and advertise products and services....
FAQ Pages – An Internet marketing strategy
FAQ’s are an important element in web design and do more than just answer questions! They are an important digital marketing strategy and part of the sales conversion process. They get answers to customers quickly, reduce...