HeidiSongs TV – PPC Advertising

Getting traffic to your website can help you increase the overall sales for your business. While most businesses can try to increase traffic on their website organically, many turn to paid ads and other campaigns. It is a quick and easy way to ensure that you can get more traffic on the website.

Increasing traffic is a great way to get new leads and improve your overall conversion rate. This way, businesses can attract new customers and increase their revenue. Most brands rely on paid ads and marketing campaigns to increase website and social media traffic. 

However, using the right tools and strategies for paid ads and campaigns is vital. It can cost businesses significant money to run ads, so they want to be sure they are spending it on tools and strategies that can give them optimal long-term and short-term results. 

That is the one thing that HeidiSongsTV (HSTv) struggled with since they didn’t know how to use the best tools and strategies for their paid ads. So they came to TDM for assistance, and we helped them resolve their problems. 

Let’s give you a comprehensive idea of the strategies we employed to help HSTv in this case study! 

About Our Client

HSTv is a well a known online-streaming VOD website that teaches preschool, Kindergarten, and special-needs children to learn about different things. For example, it aims to teach children about shapes, numbers, alphabets, and other fun and engaging things through dancing. 

Their educational streaming service offers more than 700 music videos. Additionally, the brand also allows creative songwriters to contribute towards the mission of educating the young ones using engaging music videos. In total, it gives kids access to more than 1000 videos. 

While the platform had everything to grow, it couldn’t bring more traffic to its website. Therefore, the conversion rate and sign-up were relatively low. Though HSTv had no idea where to start. That is where TDM comes into play. We offered an all-in-one solution to their problem.

The Problem

Increasing conversions/sign-ups was the primary reason HSTv came to us. They were facing a challenge in improving their conversion rate due to the limited traffic coming to their website. While they were ready to invest in paid ads and marketing campaigns, the primary issue was they didn’t know where to start.

There are many options available for paid ads, such as Programmatic advertising, Pay-Per-Click (PPC), Google Display Ads, LinkedIn Ads, and Facebook Ads. Therefore, it can be difficult for brands to find the best option to deliver optimal results. 

As much money is required for paid ads, brands want to ensure they choose the right option. Our experts at TDM understood the goals of implementing the right marketing strategy for HSTv. 

The Solution 

Although paid ads are a great way to increase traffic and the website’s conversion rate, they must be used correctly. If not, you would be throwing money on futile ad campaigns that won’t deliver fruitful results. 

So, we wanted to choose the best strategy that is budget-friendly and can deliver the best possible results. And that is where we conclude that using Pay Per Click would help us achieve the goals set by HSTv. 

Pay-Per-Click

The Pay-Per-Click (also known as PPC) is a type of paid advertising where you have to pay a minimal fee to anyone who clicks on your ads. We selected this paid advertising strategy since it is an effective strategy to help generate more traffic. 

Unlike spending money on estimated impressions, PPC allows you to pay only for the traffic that the ads generate for them. Therefore, it is an excellent option for paid advertising that helps businesses with limited budgets. Here is how we helped HSTv using PPC. 

Instant Traffic

We developed a robust PPC marketing strategy to ensure that PPC ads provide instant traffic to the HSTv website. This way, they can see immediate results for the money spent on paid advertising. 

Social Media Strategy 

Our integrated PPC campaigns made it easy for HSTv to run a similar campaign across search and social media channels. As a result, it helped them reduce their customer acquisition cost. 

Retargeting 

Retargeting allows you to target users interested in your brand so they can change their minds about buying or taking your service. It works because the user is already interested in your product and wants time to decide. 

Therefore, the retargeting efforts allow you to follow the customers so they can change their perception about buying your products and services. Most importantly, you can control how long the ads show up to customers since too many ads can annoy them. 

Algorithm Changes

Regarding paid ads, sustainability is a significant concern for many brands. Google search engine keeps on coming up with relevant algorithm changes and other things from time to time. Therefore, it becomes difficult for brands to make a long-term strategy. 

However, that is not the case with PPC campaigns since they rarely go through any significant algorithm changes. PPC advertising offers stability, so you can quickly assess how your existing and future campaigns will perform.

Time Duration and Results 

So how did the strategies we employed benefit HSTv? To give you a brief idea, the cost HSTv had to bear for the PPC campaign was around $1,300. With that amount and our efforts, the company enjoyed more than 100,000 impressions and 3,000 clicks in Q3 of 2022. 

These numbers show how paid advertising if used correctly, can help you enjoy optimal results in no time. HSTv achieved its goals in a short time, and that too with a limited amount of funds. The best part is that they can continue to use PPC campaigns to generate more traffic and increase conversion in the long run.

We Can Help You Improve and Grow Your Business 

When spending money on paid advertising, you want to ensure that you use the right tools and strategies to enjoy the best returns. With so many options available, brands might need clarification about what to choose. That is where TDM can help you assist with paid advertising. 

We did this for HSTv and can do the same for your brand. Contact us today, and we can help you enjoy rapid growth for your brand in no time!